During the launch, I gave away 500 free copies in the hope that the affiliate program would inspire readers to sell the book for me.
After three weeks, I’ve sold exactly one copy. More below the break (huh?).
I have done no other marketing though—zero—and that was the intention. I wanted to see if anyone would sell the book for me (by sharing their experiences online, motivated by the $15 referral fee). Sadly, no one has.
I can see where visitors come from in the site stats, so I know that even if people are talking about the book, they aren’t being convincing enough for others to click on their links. In other words, potential customers aren’t even arriving at the sales site via affiliates.
I figure I’ll give it two more months, and if the affiliate program turns out to be a bust—and therefore I have to market the book myself—then I’ll just drop the program, discount the price, put it on Amazon, and start writing weight loss articles to generate interest.
Of course the other possibility is people are reading the book, thinking it sucks and tossing it. That’s a distinct possibility, one every writer must face. All I know is I’m down to 208 from 240 lbs and it’s been the easiest weight I’ve ever lost.
And that’s more than enough when you really get down to it.